Posts do fórum
30 de jul. de 2022
The author accidentally downloaded the experience during the same period, and it has become a Souler (the self-proclaimed user on the site) with daily active visits. Now, from the professional perspective of a product manager, I will sort out the information I know and analyze this software. This article is about 10,000 words long, and mainly discusses and discusses the four parts of Soul's product opportunities, life cycle, product design analysis, and product challenges. The narrative content is biased towards positioning and logical dimensions, trying to outline the demand phenomenon and product design concept behind Soul's breakthrough in the market, while Tantan disclosed that its monthly active users business email list reached 20 million. The total number of users that have been born on this track is in the hundreds of millions, and products with tens of millions of monthly users are enough to show the scale of their users. 2. Market Background Social efficiency is a decisive factor in the success or failure of a stranger's social product. You find someone you are interested in and say hello on a dating app. Luckily, you have a good chat, and you have a chance to meet offline and formally form a relationship of real friends. You've probably had this experience, but unless you have a strong social advantage, it's generally not a common experience. This is because there are many affected links in the process of making friends online, and it is a small probability event to establish a "knowing" relationship in reality. Different from the early days of the mobile Internet, take people near WeChat as an example: when similar products are filled with a large number of micro-businesses seeking exposure and there are huge differences in attributes between users, it becomes more and more inefficient to filter users based on geographic location and gender. .