Monira Khatun

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Monira Khatun
19 de jun. de 2022
In Yoga
As for the company as a whole, his goal is to improve the overall revenue of the bulk sms service platform. In the process, colleagues such as products, operations, data analysis, marketing, and customer service will be driven to work together. The portrait will pay more attention to how to carry out refined operations and improve the company's revenue. ; As far as the operator bulk sms service Nami is concerned, her goal is to increase the conversion rate. In the process, the strategy of personalized push of content will be adopted, users will be accurately reached, and the portrait will pay more attention to the user's personal behavior preferences; As far as data analyst Robin is concerned, her goal is to do early warning of user churn, and to do targeted and precise marketing. In the process, it is necessary to analyze user behavior bulk sms service characteristics and user consumption preferences; In the requirements analysis stage, we need to analyze the business process, core concerns of each department, departmental KPIs, organizational structure, user behavior paths, and functional flow charts. The analysis process here is similar to the analysis of business requirements for embedded points. For details, see the analysis of business bulk sms service requirements for embedded points, which will not be expanded here. Step 2: Build a label system From the point of view of building a label system for data products, labels can be divided into three categories according to the statistical methods of labels: statistical labels, rule labels, and prediction labels; 1. Statistical labels User portraits are the most basic and bulk sms service common labels. Statistical label values ​​count user-related values ​​and labels that objectively describe user status. This type of data can usually be obtained from user registration data, user access, and consumption statistics. For example, for a user, its gender, age, city, constellation, active days in the bulk sms service past 7 days, active times in the past 7 days, cumulative purchase amount, cumulative purchase number, monthly average consumption amount and other fields, 2. Rule class label Based on user behavior and determined rules, in the process of actual development of portraits, according to business needs,
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